Barça Mobile: connectivity for every Barça fan

In April 2025, FC Barcelona launched Barça Mobile — a dedicated mobile virtual network operator (MVNO) built for its global fanbase, not a licensing deal with an existing telecom. The initiative was spearheaded by club president Joan Laporta and brought to life through a strategic collaboration with New Era Visionary Group, founded by Ruslan Bîrlădeanu. The connectivity infrastructure behind Barça Mobile — the part fans never see — is built and operated by Zetexa. Zetexa Global Private Limited provides the secure, scalable backend that powers eSIM provisioning, activation, and network access for the service, the same infrastructure Zetexa runs at scale for its wider partner network. For fans, the experience is a dedicated Barça Mobile app on the App Store and Google Play. Activation takes seconds: no physical SIM, no store visit, no roaming negotiation with a home carrier. The Barça Mobile Global Travel eSIM connects in more than 170 countries, with unlimited data at the maximum available local speed while roaming, and prepaid rates starting at €4.50. That combination — a global club brand, a mobile app, and instant eSIM activation — turns connectivity into something supporters actually think about. A fan travelling to watch an away match, or simply living outside Spain, gets online in seconds under their own club's name instead of a generic telecom brand they have no relationship with. It's a small but constant touchpoint that keeps the club present in a fan's daily phone use, not just on match day. For Zetexa, Barça Mobile is also the clearest public proof of what its API integration is built to do: take an organisation with no telecom experience — a football club, not a carrier — and get a fully branded, functioning mobile service live under real commercial pressure and public scrutiny, built directly on Zetexa's eSIM API rather than a hosted storefront. The same eSIM provisioning, activation, and network infrastructure used here is available to any partner integrating via Zetexa's API, at any scale.